About Us Banner
Opening Quotes
Our success is solely measured
by the success of our dealer partners.”
Who We Are

Your Strategic Partner


Palm Dealer Solutions has built strong partnerships with the nation's most respected & award winning F&I product providers allowing us to maintain a competive edge.

Our approach guarantees that our dealer partners consistently gain access to the most recent improvements in protection products, training programs, customer retention initiatives, technological advancements, and reinsurance strategies.

As a result of these initiatives, Palm Dealer Solutions has built a presence across the country, providing measurable enhancements to dealership operations nationwide.

Let us help you transform your dealership into a more efficient, customer-centric enterprise that drives profitability while exceeding customer expectations.


Palm Dealer P Logo
Customized Solutions

We understand that every dealership is unique so we tailor our programs and products to your individual needs.

Palm Dealer P Logo
Exceptional Customer Service

Our team is always ready to assist you with any questions or concerns you may have.

Palm Dealer P Logo
Strong Partnerships

We believe in conducting our business with transparency and integrity.

John Rub

Having now navigated the retail automotive industry for over three decades, the position as Founder & CEO of Palm Dealer Solutions is a culmination of a journey grounded in automotive dealership operation and dealer reinsurance expertise. Alongside my knowledge of retail operations and dealer reinsurance, I have made meaningful contributions to improving product offerings for my dealer partners. Through ongoing income development and enhancement of products offerings, I have helped dealerships maintain their competitiveness, boost revenue, and adapt effectively to a constantly changing industry. Drawing on my experience, I ensure that the solutions we develop for our dealer partners are carefully tailored to address the distinct challenges of their individual dealerships. With an established history of optimizing automotive dealer's reinsurance portfolios and improving F&I, Variable Sales, and Fixed Operations departments, I ensure that Palm Dealer Solutions remains at the forefront of the automotive industry's evolution.